Official programme

09.30 – 10:00       Accreditations at the BIME entrance

10.00 – 10:15 Official opening of the Congress with the institutional presence of Andoni Iturbe, Deputy Minister of Culture of the Basque Government, and Pedro Sigaud, Dean of the International University of Catalonia.

10:15 – 11:25 Opening keynote by Andreas Katsambas, President & COO of Chartmetric: Music industry trends in Spain and its global impact as an exporter and importer of music

11.25 – 11:45 Coffee break (networking)

11:45 – 12:45 Panel of communications: Listening, thinking, creating: critical pedagogies for an expanded musical production.
Moderator: Ana María Castillo (UIC Barcelona / Harvard):

• Thinking space, listening to technique: critical strategies in university teaching of immersive sound. — Aitor Castillo (Euneiz University)

• Critical listening and sound creation in contemporary music education: from Pierre Schaeffer to Bad Bunny. — Carlos Sagi (Euneiz University)

• Interconnectivity and generative technologies as drivers of a paradigm shift in musical composition. — Ana Rosa Landa (Euneiz University)

• Listening beyond the algorithm: ear training and creativity in the age of artificial intelligence. — Iliana Ross (Euneiz University)

• Against the standardization of production: counterculture and musical aesthetics as forms of resistance in the digital age.— Norberto Bayo (Euneiz University)

12.45 – 13.45 anel of communications: Music as a driving force for professionalization and cultural transformation.
Moderator: Jon Ikazuriaga (UNIR):

• Permanent curiosity in radio: a cultural, creative, avant-garde industry and rights holder. — Jose Manuel Gómez Bravo (Director of Intellectual Property and Rights Business at Prisa Media)

• The transformation of the audience model and the value of first-party data in music and branding. — Jose Luis Quirós (Musikaze)

• Professional networks of independent musicians in Bogotá: the role of management and specialized training in music business. — Gloria Andrea Ramírez (Escola Superior de Música de Catalunya)

• Study of narratives, communication strategies, and consumption in popular music within a context of cultural platformization. — Sílvia Martínez & Jordi Sánchez-Navarro (Universitat Oberta de Catalunya)

Lunch break (networking)

15:45 – 16:15 Institute of Music: Presentation of the 2024 State of the Music Sector in Spain, by Beatriz Ortega, Managing Director of the Es_Música Federation

16.20 – 16:50 We Are Music: music as a differentiating element in the sports business, by Lucas Peña and Pepe Corral

16:55 – 17:25 Omar Rincón (University of the Andes, Colombia): Music, the heaven of “coolture” inhabited through cultural sovereignty

17.30 – 18:15 Closing session: Mondosonoro Observatory roundtable – Beyond the noise: listening as a tool for creation and transformation.
Speakers: Susana López, Antonio Méndez Rubio, Célula Culture Lab.